Aravindan (Araa) Doraisamy

I’m Araa, a product designer who works across design and code, helping launch new products and grow established ones.

Most recently, I led the core seller experience and growth design at Opendoor. Before that, I headed design for business formation, LegalZoom's core acquisition journey, and helped launch Forms, Doc Assist AI, and Prenup.

I was also a founding team member at two startups: Revv, acquired by LegalZoom, and Frilp, acquired by Freshworks where I took Freshchat from concept to launch.

My work spans B2B and consumer products. I’ve partnered with founders and executive teams on product direction, hired and led designers, and stayed close to the details of what we ship.

Outside work, I build side projects and automate things that probably don’t need automating.

Selected work

Other work

Personal projects

Taxloop
CopyCopy
HomeManager
Home automations
Kaiburr

Writing

Need invents, Usability Re-invents The simple UX factor that separates timeless products from the rest

Experience

Opendoor

2025 - 2026 Principal Product Designer
- Increased offer-to-contract conversion by 30%.
- Built Accountable and internal tools.
- Adapted the design system for AI workflows.
LegalZoom

2022 - 2025 Principal Product Designer
- Improved formation flows: up to +5.4% LTV and +5% conversion.
- Helped launch Forms, eSignature, Prenup, and Doc Assist AI.
Revv
Acquired by LegalZoom
2018 - 2022 Head of Product Design & Founding Member
- Built a document platform serving 10,000+ customers.
- Launched editing, eSignature, workflows, and AI features.
- Built and led the design team.
Freshworks

2015 - 2018 Lead & Head of Design
- Took Freshchat from concept to launch with a four-person design team, supporting 8× revenue growth.
- Launched internal people and culture tools.
Frilp
Acquired by Freshworks
2013 - 2015 Design Lead & Founding Member
- Founding team member, working across product, design, code, and marketing.
- Helped grow Frilp to 100,000+ signups and acquisition by Freshworks.
Cognizant

2008 - 2013 UX/UI Designer
- Helped launch Norton Ditto.
- Designed features for Norton Zone and Norton AntiVirus.
Download the one-page resume