A hands-on player-coach who connects strategy, data, and craft, then builds the thing myself and helps the team get there too. Currently Principal Product Designer at Opendoor, owning the complete seller journey and shaping design culture for an AI-native workflow.
I connect design decisions to business goals and data. Before a screen gets shipped, I know what metric it’s meant to move.
I code in every role I've had. I rewrote Opendoor's design system for AI-native workflows, vibe-code and ship apps for the company, and automate my own home on Raspberry Pi.
Player-coach at heart. Hands-on with craft while building team capability. I mentor designers on ADPList and grow the people around me, not just the roadmap.
Reframed the offer page around seller psychology and trust, not just interface polish. Sellers move from offer to contract with more confidence.
+30% improvement
Turned a static template library into a strategic acquisition and retention play, connected directly to the business-formation journey.
+5.4% LTV
Founding design lead on Revv, a 0→1 SaaS platform combining no-code tooling with AI to automate document workflows end to end.
0→10K customers
(acquired)
(acquired)
Srikrishnan, CEO of Rocketlane
Araa is someone you can always count on. He ensured we were shipping a product we were all proud of. A lot of the great customer reviews and comments the UI/UX and polish of the product can be attributed to his work. He worked closely with every front end developer on the team to ensure the product shaped itself as per the design, and acted like an owner throughout. Many late nights, and lot of passionate work from Araa made sure our product (Freshchat) was in great shape for launch.
Deborah Akpedeye, CEO, WebTodi
He's a great mentor, especially for startup founders. He pointed out things I hadn't thought of and made me see my solution differently. He's really passionate about helping you build products your customers would love and investors would understand.