Hello! I’m Araa,
a Product Designer. With a background in startups, my strength lies in User experience and product management of both SAAS and Consumer products.

Write to me
01 08


SAAS - Web app

Freshchat is a sales intelligence messaging software incorporating seamless data into customer engagement that any sales teams will love to have.

See in detail
  • Role UX, UI & Front-end development
02 08


Consumer - Web app, Mobile app

Frilp helps you find awesome recommendations on trusted businesses/ services, from your own friends and folks you trust! Being a founding team member, had the opportunity to build the product from scratch.

Coming soon
  • Role UX, UI & Front-end development
03 08

TVS Credit

Consumer - Web app, Mobile app

A Web portal and mobile app for the Customers of TVS Credit to manage and track the progress of the loans, make a payment, apply for a credit, download statements and much more.

Coming soon
  • Role UX & UI
04 08

Norton Labs Ditto

Consumer - Web app, Desktop App

With Norton Labs Ditto by Symantec, secures and automaticaly backups Gmail, Twitter, or Facebook which can be accessed anytime.

Coming soon
  • Role UX & UI
05 08

Azpire Print

Consumer - Web app

Azpire Print empowers individuals and corporates across the USA to market themselves effectively. Design and order printed marketing materials, business signs, and promotional products directly through the portal.

Coming soon
  • Role UX & UI
06 08


Consumer - Mobile app

Taykit - a Bangalore based startup building India’s most efficient solution to the messy last mile delivery problem in e-commerce. Created an intuitive mobile app for the delivery persons to manage day-to-day deliveries.

Coming soon
  • Role UX & UI
07 08


Employee - Web app

An One-stop portal for all company info needed by employees at different times. It is a result of continuous research to integrate internal tools and company culture into the daily lives of employees

Coming soon
  • Role UX, UI & Front-end development
08 08


Mobile and Web app

Curated collection of more web and mobile applications designed by me. I can talk through this.

Coming soon
  • Role UX, UI & Front-end development
About me

I enjoy solving complex design problems to create joyful and timeless experiences.

Download my resume

I am an innovative, self-motivated User Experience professional with a determined focus on strategy, innovation, creativity and business impact. An avid team player who helps to motivate and keep the momentum of the entire team. Working closely with business owners, researchers, project managers, marketing, analytics, risk, compliance, and developers. Self-taught front-end developer who likes to experiment with CSS effects and animations.

Having both Bachelor's and Master's degree in Visual Communication, helped me to approach design from a holistic experience perspective than just a visual element. I enjoy solving complex design problems to create joyful and timeless experiences. My designs have helped products not only with improved experience but also with better engagement and revenue increase. My belief in the culture code - 'Act as an Owner' helped to wear multiple hats as a UX Designer, Researcher, front developer, and the Product Manager.

If I'm not in my laptop designing products, I enjoy discussing and sharing my knowledge on latest design trends and advancement in the technology. I also mentor and help startups to define the product strategy and roadmap. An amateur short-film maker trying to experiment with different camera angles and editing techniques.